As your promotion runs, you will be able to see a breakdown of the following in your reports for each of your promotions:
- Views/Impressions: This is the total of how many times we served your ad
- People/Reach: how many different people saw your ad
- Clicks/engagements: How many times your ad was clicked on within an app
- Popular apps where your ad was displayed the most
- The approximate location of users who have seen your promotion within an app